Some of the trends I see in the men's underwear

Some of the trends I see in the men's underwear market today are based on fit, comfort and color. Technology is making available today both softer fabrics and ones that move with greater ease. I see more interest in a more sensual fit. Today's fit hugs the contours of the physique, accentuating the male anatomy and allowing for movement, rather than confining it. And,while white and black remain strong classics in men's underwear, COLOR is making a fresh impact. A wide range of color options are emerging, as well as patterns - even some sheer designs incorporate the pattern in the design.